MM27 partners with Ducky Brand Apparel

McFadden’s Movement is proud to partner with Ducky Brand Apparel, a clothing company co-founded by Aidan and Abbott Girduckis with the goal of changing the conversation around mental health while donating a portion of the profits to the Canadian Mental Health Association (CMHA).

With 30% of profits from sales of all Ducky Brand Apparel products donated annually to the CMHA, Ducky Brand’s vision stands with hope to contribute to the improvement of public mental health care and building a better future for the world, stating: “Something as simple as the clothes you buy could change someone’s life, forever.”

Among a variety of partners, Ducky Brand Apparel includes advocates such as NHL player Andrew Shaw, and former two-time Stanley Cup Champion Daniel Carcillo, who has joined the brand in organizing the Unchartered Speaking Tour in February. On the tour Carcillo will share his mental health story with minor hockey associations, schools, and other community groups throughout Ontario.

“We’re proud to partner with Ducky Brand, another mental health initiative that has the same goal as the Movement,” Garrett McFadden said of the partnership. “We’re excited to team up to spread awareness about mental health and work towards making hard conversations easier.”

What Ducky Brand Symbolizes (via

The Ducky Brand Logo is meant to be a symbol of support for anyone who has suffered or currently does suffer from mental health issues, and their battle with it.

It is a symbol of connectivity and compassion among human beings, letting others know that they are not alone in the fight against mental illness, and that it is okay to not be okay.

It is also to spread awareness that mental illness is not a sign of weakness, or something that anyone should feel embarrassed or ashamed of. It is a sign to remind people that mental illness is a medical condition, must be viewed as such, like how you would view someone with a disease, such as cancer, for example.

It also is meant to remind those that struggle with mental illness, but do not have the support or finances to receive treatment/help, that there are options for treatment within institutions that do not require payment.

Finally, it serves as a reminder to be kind to everyone you come across, because you have no idea what they could be going through, and you being a nice person to them might make the difference between them deciding to take their own life or not.

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