McFadden’s Movement, created by Garrett McFadden in September 2016, is a nonprofit organization that strives to change, help, and develop mental health among athletes starting at the grass roots level. Heading into his fourth season with the Ontario Hockey League’s Guelph Storm at the time, the former Storm captain recognized he has a story to share that goes well beyond a 200-foot ice surface.
Drawing on his own challenges, while also directly affected by the loss of a close family friend, Wes Cameron, in 2011, McFadden wants to make a change, starting at the beginning.
Since the start of the Movement, McFadden has been hosted by various minor hockey and sports teams, as well as a number of schools to share his own personal introduction to mental health and the obstacles he’s faced throughout his career, both on and off the ice.
Along with raising awareness and continuing the conversation, McFadden and MM27 have also donated a total of $57,000 to mental health resources in just four years, including back-to-back $20,000 donations in 2018 & 2019, followed by a $10,000 donation in 2020.
McFadden’s Movement launched the MM27 Ambassadors program in September 2017, welcoming other elite-level athletes to #JoinTheMovement.
These Ambassadors, including McFadden’s former teammates Nate Schnarr, Liam Hawel, and Isaac Ratcliffe, have not only helped to continue the conversation around mental health and the pressures of sport by sharing their own stories, but have also created fundraising campaigns, significantly contributing to the Movement’s efforts for mental health resources.
With the MM27 Ambassadors program, McFadden welcomed and hosted 34 MM27 Ambassadors of the Game throughout the 2017-18 season, encouraging those who had been touched by mental health personally, through a family member or a friend, or someone who was striving to make a difference in the mental health community.
Each MM27 Ambassador of the Game received tickets to a Guelph Storm game, connected with McFadden post-game, and had the opportunity to share their story, just as McFadden has shared his.
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